Maximizing Media Impact

Making the Most of Media:  (Keynote or Workshop)
Staying on track when dealing with T.V., radio, or print reporters

Designed with two main thrusts—the first phase covers overall strategies for demonstrating competence, confidence and compatibility with all types of media.   Additionally, for participants whose role requires deeper, more intense training, the program offers event-driven follow-up and coaching, as needed.  These phases are summarized more fully below:

• Making the Most of Media: This training session will create a new awareness and understanding of the media and help participants effectively navigate through difficult interviews with television, print, radio or Internet-based reporters. This session will expose participants to all types of challenging questions “from the trenches.”  The keynote or training session includes focus on:
  
• Informal focus-questions to allow each individual to better understand their current level of ability in handling media-related events
• How the media works—demystifying the media; what you need to know about the differences in TV, radio, print, wire, etc.
• Media strategy & message planning (understanding your audience and developing key messages, soundbites, flagging, bridging, segueing, etc.)
• Successfully delivering your message: on-camera and microphone exercises with role-play relevant to your organization
• Importance of  public demeanor: voice quality, and overall approach to camera, microphones and public image in general
• What if you’re in the hot seat?
• Filming, practice interviews and class critique (where desired and included in GIC’s customized package)